Impact:
Hundreds of millions of emails sent out for Xbox, Office, and Microsoft as I elevated product descriptions into benefits then, at my best, aspirations.
Client feedback:
“Overall, fantastic job. This was the first time, after years of doing these, that I really felt like I was reading a mail written for me (as a gamer). I chuckled and smiled all the way through. It was a real treat. I connected with the tone, got the jokes, and had a blast reading it.”— Xbox Games with Gold client
“Please extend my compliments to the Copy Writing team for the alternates in the April Week 3 Rd 1 Comps. They are all very good. Hopefully, the stakeholders will not have a hard of a time approving one over the other.”—Xbox weekly client
Hexadecimal code subject line to promote a game that had to do with secret codes that shattered open rate records
Take me to Matei’s contact info so I can make him buy me a drink for getting all the way down here.
