Global e-commerce impact

Impact:
Hundreds of millions of emails sent out for Xbox, Office, and Microsoft as I elevated product descriptions into benefits then, at my best, aspirations.

Client feedback:
“Overall, fantastic job. This was the first time, after years of doing these, that I really felt like I was reading a mail written for me (as a gamer). I chuckled and smiled all the way through. It was a real treat. I connected with the tone, got the jokes, and had a blast reading it.”— Xbox Games with Gold client

“Please extend my compliments to the Copy Writing team for the alternates in the April Week 3 Rd 1 Comps. They are all very good. Hopefully, the stakeholders will not have a hard of a time approving one over the other.”—Xbox weekly client

Hexadecimal code subject line to promote a game that had to do with secret codes that shattered open rate records

unnamed

17753_WIN_DevImgShow_r2t8(alt)_cc18821_xbx_id_r2t1_bm.png

 

18777_DLC_Steep_ExistingPlayers_r1t1_cs

Screen Shot 2017-09-26 at 12.53.15 PM

18773-mhworld_owcfans-r1t2_cs.png

18691_XBX_controllers_DL_r1t5_rk_c1

18726_forza_7_sweeps2_r1t3_rk1.png

18961_xbx_designlab_r1t4_cc_0001_newmar.png

SWBF2_PreOrder_C2_ST

17651_xbx_mee_c3-groundup_r1t8_cc1-e1494021557361

Take me to Matei’s contact info so I can make him buy me a drink for getting all the way down here.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s