My favorite thing I’ve made

My passion is poetry under the modern candlelight of my iPhone … but it’s rare when a poetic voice resonates with an audience. This one was of those rare times. All of the lines tied into USPs and the record-breaking subject line came out of an observation that consumers were beginning to recognize Microsoft as an innovator compared to Apple who was busy removing audio jacks from their phones. The client expanded the campaign from US-only to global because of its success.



You just saw Matei at his best. Click here to see him at his other bests. 

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