I’ve written copy for world-class brands resulting in +1.5 b social media impressions, 300+ million emails, and optimization processes at the agencies I’ve worked at like a/b tests and audience-specific copy segmentation. Sounds boring, but it wasn’t to our clients.
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The line below is one of my favorites I’ve ever written and it didn’t have a single word in it. It was for an Xbox newsletter featuring a game that had codes as a gameplay mechanic. Although the client was slightly uncomfortable with it, the line turned out to be the program’s best performing subject line. Ever. With an 800,000 person large audience, the line received about 80,000 more opens than normal.
Global Microsoft social copy (paid & organic)
My Senior Art Director partner and I crafted 56 global social ad campaigns for Microsoft partnerships delivering over 1.5 billion impressions across paid and owned on Twitter, Instagram, Snapchat, Pinterest, Facebook, YouTube, Twitch, Reddit, and O&O.
Swipe left and right to see the examples below
Google Retail copy
After winning this new business, I also created the subsequent programing including: influencer script copy, a new CRM program, and a renewed SOW for 2021.
Xbox & Microsoft global CRM copy
In a past life, I wrote the emails sent out to every Xbox player in the world. And Microsoft, Office 365, and Windows emails but the Xbox ones were just the tiniest bit more creative.
Headlines from our headline-driven global newsletter
You made it all the way down here?
You must like copy. Here’s something just for you. The time I wrote a hundred headlines for a car I liked, just for fun. (I do other things for fun too – promise.)