Winning new business

Let’s talk business. Last year I helped bring my agency $2.967 million+ million dollars in new revenue through four separate conceptually-driven RFP pitches for Snapchat, Google Retail, Android, and a closed RFP to Caviar. I also secured us incremental scope through a proactive idea pitched to our Thomas’ English Muffin client during the pandemic having to do with a giant muffin and an empty soccer stadium.

Won – Snapchat RFP

Snapchat was looking to staff a creative team for the launch of a new product line. My Senior AD partner and I showed them what our creative team could do through concepts and spec social posts and even a video spot. How’s that for integrated?

Won – Google Retail Associate program

Some briefs aren’t “exciting.” Those ones don’t … un-excite me. Google wanted to tap innovative social formats to inspire their 3000+ tech-obsessed retail associates across the country.

Won – Android RFP

Android came to our team with cool features they wanted gen z to know about, and they needed equally cool ways to get gen z excited about them. I creative directed the initial pitch helping jr. team members perfect their ideas while also contributing my own ideas.

Won – Caviar influencer closed RFP

Caviar was aiming to launch their first ever influencer program. I was tasked with showing them we were the agency for the job. From the bread and butter ideas to the ones that would make a splash.

Proactive big idea – World’s Biggest Muffin – Incremental scope secured

During the height of the pandemic I had the idea to offer sport fans an in-person experience by using cardboard cutouts (this was before any other brand had done so) — and becoming part of the world’s biggest english muffin.

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