Idea for Wieden+Kennedy

Hey Wieden+Kennedy people,

Here’s something to talk about around the complimentary snack bins.

My name’s Matei and I’m definitely not an Art Director. Ya’ll are obviously legendary, so already I wanted to already thank you for your time. Getting someone to swipe up is a copywriter’s dream. If only I can extend this to my Bumble game now.

I have a big idea for the Nike/Converse account to consider. Not to sell this too much, but from my perspective it would be a commercial that marks the shift of an era in our world.

Two Instagram creatives, @deanna_leggett and @blottermedia are both already in if you are. Blotter has created one of the most distinct signature visual styles on Instagram (this video on how to COPY him on YouTube has over 500,000 views) and Deanna is just a dope dancer, (plain and simple because views don’t demarcate art.) But the idea can work with your existing partnerships as well.

I’d love to 1. Tell you the big idea 2. If you don’t like the idea, connect you to both of the influencers anyway because they were kind enough to respond to me emailing them out of the blue about possibly making some really cool ads. 

Can a CD on either account email me for more info if you’re interested?

P.S. This is not a job application stunt, unless you have a secret ad agency in Missouri I can work at

Copywriting support for when you need it. Not when you don’t.

Hi all you copywriting talent mavens out there. While everyone else is busy disrupting the industry, we’re going to make it more efficient instead. I provide remote copywriting to powerhouse agencies on busy weeks as an alternative to bringing a new freelancer in-office.

On weeks like those, agencies have a choice: A) Make full-time copywriters work 65-hour weeks or B) bring in a freelancer. The first option should only be considered if you have a contingency plan in place for pencil-pitchfork occupations of the coffee machine area.

But your other option, hiring a freelancer, comes with its own perils.

If it’s last second, you most likely work through a staffing agency which costs agency and freelancer alike.

If you bring a freelancer in-office, they’re often looking for 40-hour workweeks; you only need a quarter of what their expecting. This mismatch rears its ROI-devouring head with bloated admin & onboarding costs and a general sense of disappointment on both sides. Let’s leave the disappointment for my parents.

Here’s where I come in.

I don’t rely on 40 hours of work from any one agency, so I don’t burn time. In 2 months of remote work for 1000heads, New York—I’ve only had .5 hours of admin and onboarding costs. I write for all kinds of audiences, brands, and projects, from commercial to consumer; iconic to iconic-in-the-eyes-of-their owners; quick-turn to blown-out campaigns.

“Wow this copywriter is showing so much initiative right now” is what you’re thinking right now if I’m lucky. That same initiative brands my work and is why my copy goes out of its way to hit you and your clients’ each and every mark. Including:

  1. World-class digital, social, and e-commerce deliverables tempered by iconic brand experience
  2. Extremely low onboarding & admin costs
  3. A fresh outside perspective and outlook on any project
  4. Exactly the amount of copywriting you need—no more, no less

No other option comes even remotely close. (I had to.)

If you’d like an efficient option on-deck for short-term surges in copywriting workloads, – – email me at
– add me on LinkedIn
– or check out my portfolio of world-class digital work


Rate: $45 an hour for mid-level copywriting

Can’t wait to connect,
Matei Stefanescu

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The reviews are in:

“Overall, fantastic job. This was the first time, after years of doing these, that I really felt like I was reading a mail written for me (as a gamer). I chuckled and smiled all the way through. It was a real treat. I connected with the tone, got the jokes, and had a blast reading it.”Xbox client

J I love your team they help fill the many, many gaps we leave behind us – like explosions that we walk away from without looking back lol.” —our Xbox client’s client

“Matei approaches each brief with commitment, poise, and a singular dedication to delivering groundbreaking creative.” — Senior Copywriter & mentor at Wunderman Seattle

Internally our team loved your writing. We all think you are very creative and your writing has personality.” — Freelance client

“I can’t believe how adept you are at coming up with a party step-by-step from scratch. Seriously. Kudos.” — CD on a freelancer project

“TBD” — you

Radical copy for Novus International

Social Media Coordinator Intern, Summer 2015 & Winter 2016

I helped tell the story of a highly-technical and truly global brand on Facebook, LinkedIn, Twitter, Google+, Youtube, employee monitors and even building signage. A highlight of my time at Novus was that my hashtag was utilized in branding their global 25th anniversary, the 25th global anniversary of a billion-dollar company.

Social Media Posts (Click to Cycle Through)

Branding a Global 25th Anniversary for a Billion-Dollar Company

I created brand hashtags that represented the Novus brand like #FeedingTomorrow and #FeedTheFuture. My hashtag inspired Novus’s 25th anniversary theme.


Tone of Voice Guide

Novus International was…international. There was a need to create a unified voice on their social media accounts so I created a Digital Tone of Voice Style Guide that helped shape, streamline and evolve the social media posting process for people on our team, different world areas and future content contractors.

Blog Posts

I created blog posts about several topics. Some of my goals in the blog posts were creating posts that:

Employee Monitors

I made employee communications from coordinating an Intern class hash tag to employee monitor displays.

Building Signage

Novus was having trouble getting people throw away their compost materials into the correct bin, and was getting charged by the compost company. Not anymore because of an initiative I took to rewrite the building’s signage.

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