Social Media Coordinator Intern, Summer 2015 & Winter 2016
I helped tell the story of a highly-technical and truly global brand on Facebook, LinkedIn, Twitter, Google+, Youtube, employee monitors and even building signage. A highlight of my time at Novus was that my hashtag was utilized in branding their global 25th anniversary, the 25th global anniversary of a billion-dollar company.
Social Media Posts (Click to Cycle Through)
Branding a Global 25th Anniversary for a Billion-Dollar Company
I created brand hashtags that represented the Novus brand like #FeedingTomorrow and #FeedTheFuture. My hashtag inspired Novus’s 25th anniversary theme.
Tone of Voice Guide
Novus International was…international. There was a need to create a unified voice on their social media accounts so I created a Digital Tone of Voice Style Guide that helped shape, streamline and evolve the social media posting process for people on our team, different world areas and future content contractors.
I created blog posts about several topics. Some of my goals in the blog posts were creating posts that:
- had SEO friendly titles
- were reusable and re-purposable
- aligned with Novus legal & regulatory and brand considerations.
- built sales opportunity through inbound marketing strategies
I made employee communications from coordinating an Intern class hash tag to employee monitor displays.
Novus was having trouble getting people throw away their compost materials into the correct bin, and was getting charged by the compost company. Not anymore because of an initiative I took to rewrite the building’s signage.