Office Newsletter headlines that contributed to +151% uplift in Skype usage for Microsoft

Radical results:

The Wunderman Office newsletter series created the following engagement growth for Microsoft Office Suite:

  • +30% uplift in Office 365 Monthly Active Users (pre-Wunderman versions of the lifecycle emails only drove +11%)
  • +43% uplift in mobile installs of Office 365 (old emails only drove +4%)
  • +45% uplift in sharing documents with others using Office 365 (old emails only drove +3%)
  • +151% uplift in using Skype minutes with Office 365 (old emails only drove +2%

 

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